Internet Marketing News & Blogs

Internet Marketing News & Blogs

Email Marketing

  • B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!
    by Digital Marketing Depot on March 25, 2019 at 4:55 pm

    The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools […] The post B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019! appeared first on Marketing Land. […]

  • Think global but send hyperlocal email communications
    by Len Shneyder on March 18, 2019 at 12:00 pm

    Contextualizing content based on location as well as language, cultural differences and currency need to be considered in building a hyperlocal rapport. The post Think global but send hyperlocal email communications appeared first on Marketing Land. […]

  • Get your email marketing program back on track by reviewing the basics
    by Ryan Phelan on March 12, 2019 at 12:00 pm

    Even seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. The post Get your email marketing program back on track by reviewing the basics appeared first on Marketing Land. […]

  • Here’s what email marketers can learn from Morning Brew’s expansion
    by Henry Powderly on March 8, 2019 at 6:39 pm

    Sure, it's the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week. The post Here’s what email marketers can learn from Morning Brew’s expansion appeared first on Marketing Land. […]

  • Unconventional email themes can improve engagement with the right approach
    by Kyle Henderick on February 22, 2019 at 1:00 pm

    Themes like Tax Day, National Dog Day and your brand's birthday can add a little flavor to your subscribers’ inboxes. Here's a list of best practices for themed emails. The post Unconventional email themes can improve engagement with the right approach appeared first on Marketing Land. […]

  • What the US data protection law will mean for ad tech and marketers
    by Tim Sleath on February 19, 2019 at 1:00 pm

    It's not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework could be next. The post What the US data protection law will mean for ad tech and marketers appeared first on Marketing Land. […]

  • Brand equity: Does your email build it up or tear it down?
    by Ryan Phelan on February 5, 2019 at 1:00 pm

    Here are three questions to ask yourself before you send your next campaign. The post Brand equity: Does your email build it up or tear it down? appeared first on Marketing Land. […]

  • 7 inspiring B2B marketing campaigns
    by Digital Marketing Depot on January 18, 2019 at 8:33 pm

    The ‘bread and butter’ digital marketing in the B2B space includes email, social media, blogs, and much more. Each element of your campaign has the opportunity to make a huge impact, generating interest, leads and revenue for your brand. But sometimes we get stuck in a bit of a rut, and it’s hard to stay […] The post 7 inspiring B2B marketing campaigns appeared first on Marketing Land. […]

  • Email trustworthiness: Here’s how to avoid looking like spam
    by Len Shneyder on January 4, 2019 at 1:00 pm

    Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam. The post Email trustworthiness: Here’s how to avoid looking like spam appeared first on Marketing Land. […]

  • Email marketing trends to expect in 2019
    by Kyle Henderick on January 2, 2019 at 1:13 pm

    This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs. The post Email marketing trends to expect in 2019 appeared first on Marketing Land. […]

Video Marketing

Content Marketing

  • Reaching the elusive digitally-driven millennial consumer
    by Dallas Lawrence on March 21, 2019 at 12:01 pm

    Millennials adapt to new formats and screens quickly, which means marketers must constantly evolve beyond the traditional platforms of previous generations. The post Reaching the elusive digitally-driven millennial consumer appeared first on Marketing Land. […]

  • How to make old content marketing new again
    by Amy Gesenhues on March 20, 2019 at 1:06 pm

    Your archives just might be a traffic gold mine if you take the right steps to refresh and resurface those pieces, marketers say. The post How to make old content marketing new again appeared first on Marketing Land. […]

  • What a year’s worth of publisher responses can teach you about digital PR
    by Domenica D'Ottavio on March 20, 2019 at 12:00 pm

    It's important to understand the topics each publisher wants to cover – and then how to pitch that content – to earn the best response. The post What a year’s worth of publisher responses can teach you about digital PR appeared first on Marketing Land. […]

  • Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools
    by Amy Gesenhues on March 18, 2019 at 3:18 pm

    CabinetM reports content marketing technology is the sixth most popular layer within client martech stacks. The post Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools appeared first on Marketing Land. […]

  • Content pollution is real. Are you part of the problem?
    by Digital Marketing Depot on March 12, 2019 at 5:02 pm

    In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing […] The post Content pollution is real. Are you part of the problem? appeared first on Marketing Land. […]

  • The 30-60-90 day plan for ABM
    by Peter Isaacson on March 12, 2019 at 12:00 pm

    Starting small, or being very specific in defining what you’re trying to do, can earn some early wins with your ABM program. The post The 30-60-90 day plan for ABM appeared first on Marketing Land. […]

  • B2B marketers should quit treating millennials like previous generations
    by Keith Richey on March 11, 2019 at 12:00 pm

    It's time to catch up with B2C players and speak their language. The post B2B marketers should quit treating millennials like previous generations appeared first on Marketing Land. […]

  • U.S. podcast audiences keep growing, 62 million listening weekly
    by Ginny Marvin on March 7, 2019 at 8:12 pm

    Half of the U.S. has now listened to a podcast, according to Edison Research. The post U.S. podcast audiences keep growing, 62 million listening weekly appeared first on Marketing Land. […]

  • 7 ways to use dynamic content and multiply your conversions
    by Digital Marketing Depot on February 21, 2019 at 7:57 pm

    Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it […] The post 7 ways to use dynamic content and multiply your conversions appeared first on Marketing Land. […]

  • The growth opportunity DTC brands shouldn’t neglect
    by Casey Wuestefeld on February 5, 2019 at 1:35 pm

    Direct to consumer brands should focus their open web spend on formats and strategies that work within the mid-funnel, which means emphasizing content. The post The growth opportunity DTC brands shouldn’t neglect appeared first on Marketing Land. […]