Internet Marketing News & Blogs

Internet Marketing News & Blogs

Email Marketing

  • Email trustworthiness: Here’s how to avoid looking like spam
    by Len Shneyder on January 4, 2019 at 1:00 pm

    Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam. The post Email trustworthiness: Here’s how to avoid looking like spam appeared first on Marketing Land. […]

  • Email marketing trends to expect in 2019
    by Kyle Henderick on January 2, 2019 at 1:13 pm

    This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs. The post Email marketing trends to expect in 2019 appeared first on Marketing Land. […]

  • 4 1/2 predictions for marketers in 2019
    by Ryan Phelan on January 2, 2019 at 1:04 pm

    Marketers must get smarter about using technology to better serve customers and increase the value you represent to them in the coming year. The post 4 1/2 predictions for marketers in 2019 appeared first on Marketing Land. […]

  • 7 inspiring email templates
    by Digital Marketing Depot on December 20, 2018 at 7:54 pm

    Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized experience that buyers demand. Integral to both campaigns and 1-to-1 communications, email is a main vehicle for sharing content, product information, and education with your customers. While there are a lot […] The post 7 inspiring email templates appeared first on Marketing Land. […]

  • Get started with marketing automation–learn the terms you need to know
    by Digital Marketing Depot on December 18, 2018 at 8:15 pm

    For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it’s time to get familiar with some basic automated marketing and sales concepts. As with many industries, […] The post Get started with marketing automation–learn the terms you need to know appeared first on Marketing Land. […]

  • Email’s humble beginnings and the birth of tracking pixels
    by Len Shneyder on December 4, 2018 at 2:55 pm

    Part 1 of this email marketing series looks at how far we've come with email from the days of ARPANET to the creation of a webmail client. The post Email’s humble beginnings and the birth of tracking pixels appeared first on Marketing Land. […]

  • Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
    by Kyle Henderick on November 15, 2018 at 12:30 pm

    Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly. The post Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers appeared first on Marketing Land. […]

  • Step up your email personalization game
    by Kyle Henderick on November 8, 2018 at 6:00 pm

    To give your email marketing program a competitive edge, leverage timing, location and behavior to provide relevancy for customers. The post Step up your email personalization game appeared first on Marketing Land. […]

  • Stop monthly newsletters: Learn how to make the most of your email list
    by Jessica Foster on November 6, 2018 at 8:20 pm

    Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer's journey, and providing great content. The post Stop monthly newsletters: Learn how to make the most of your email list appeared first on Marketing Land. […]

  • How to make your emails shine bright during ‘Gray November’
    by Len Shneyder on November 2, 2018 at 11:30 am

    The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue. The post How to make your emails shine bright during ‘Gray November’ appeared first on Marketing Land. […]

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