Internet Marketing News & Blogs

Internet Marketing News & Blogs

Email Marketing

  • Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
    by Kyle Henderick on November 15, 2018 at 12:30 pm

    Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly. The post Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers appeared first on Marketing Land. […]

  • Step up your email personalization game
    by Kyle Henderick on November 8, 2018 at 6:00 pm

    To give your email marketing program a competitive edge, leverage timing, location and behavior to provide relevancy for customers. The post Step up your email personalization game appeared first on Marketing Land. […]

  • Stop monthly newsletters: Learn how to make the most of your email list
    by Jessica Foster on November 6, 2018 at 8:20 pm

    Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer's journey, and providing great content. The post Stop monthly newsletters: Learn how to make the most of your email list appeared first on Marketing Land. […]

  • How to make your emails shine bright during ‘Gray November’
    by Len Shneyder on November 2, 2018 at 11:30 am

    The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue. The post How to make your emails shine bright during ‘Gray November’ appeared first on Marketing Land. […]

  • The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform
    by Digital Marketing Depot on October 16, 2018 at 7:03 pm

    Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you’ve licensed along with the proprietary systems your company has […] The post The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform appeared first on Marketing Land. […]

  • Why nothing matters more than your email’s subject line
    by Len Shneyder on October 9, 2018 at 4:19 pm

    Here's how to craft a subject line that gets your email opened and, even better, opens your customer's mind to engagement. The post Why nothing matters more than your email’s subject line appeared first on Marketing Land. […]

  • How the Halloween zombies can help close your revenue gap
    by Ryan Phelan on October 8, 2018 at 7:59 pm

    Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails. The post How the Halloween zombies can help close your revenue gap appeared first on Marketing Land. […]

  • Have retail email marketers finally reached the mobile tipping point?
    by Kyle Henderick on September 25, 2018 at 6:19 pm

    With half of all email-driven orders originating on smartphones, it's important to make it easy to engage on mobile. Here's a look at how you can boost average order values on mobile devices. The post Have retail email marketers finally reached the mobile tipping point? appeared first on Marketing Land. […]

  • Win more conversions with ‘The Marketing Automation Playbook’
    by Digital Marketing Depot on September 18, 2018 at 5:15 pm

    Marketing automation gives you the power to generate more leads, drive more sales and optimize your spend. It helps you target your customers with personalized communication based on their interests — so they receive the messages they actually want, not the messages you think they want. Marketing automation provides a wide range of tools and […] The post Win more conversions with ‘The Marketing Automation Playbook’ appeared first on Marketing Land. […]

  • Making potential customers happy: How to nurture the best possible leads
    by Len Shneyder on September 6, 2018 at 7:48 pm

    Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. The post Making potential customers happy: How to nurture the best possible leads appeared first on Marketing Land. […]

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