Internet Marketing News & Blogs

Internet Marketing News & Blogs

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  • The 3 Ps to growing your agency – position, price and pitch
    by Digital Marketing Depot on May 23, 2019 at 5:15 pm

    Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for and being able to frame your pitch around those specific needs. Marketing automation can help you meet those needs. And adding marketing automation to your agency’s services can help you add […] The post The 3 Ps to growing your agency – position, price and pitch appeared first on Marketing Land. […]

  • Here’s why truth in brand storytelling matters
    by Rachel Benner and Hannah Post on May 13, 2019 at 12:00 pm

    Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers. The post Here’s why truth in brand storytelling matters appeared first on Marketing Land. […]

  • Airbnb’s new video strategy lets experience and branding drive profits
    by George Nguyen on April 30, 2019 at 1:38 pm

    Airbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported last week. It seems like every company is getting into the media game these days, with the scope of projects limited only by their resources. But, by going all-in on video without a clear blueprint […] The post Airbnb’s new video strategy lets experience and branding drive profits appeared first on Marketing Land. […]

  • Podcast ads projected to grow to 4.5% of global audio ad spending by 2022
    by George Nguyen on April 29, 2019 at 9:55 pm

    Study reported that 78 percent of listeners say they don’t mind podcast ads. The post Podcast ads projected to grow to 4.5% of global audio ad spending by 2022 appeared first on Marketing Land. […]

  • Screening the screenless: Marketing’s next frontier
    by Joe Hyland on April 29, 2019 at 12:00 pm

    Just as marketers have jockeyed for SEO position in the past decade, marketers may now look to do the same through personal assistant devices. The post Screening the screenless: Marketing’s next frontier appeared first on Marketing Land. […]

  • Make your content better with social media and marketing automation
    by Digital Marketing Depot on April 25, 2019 at 4:53 pm

    In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing […] The post Make your content better with social media and marketing automation appeared first on Marketing Land. […]

  • We can’t live without digital media, but why would we want to?
    by Peter Minnium on April 25, 2019 at 3:55 pm

    In the past, media had no role in our health, transportation or infrastructure but technology has disrupted the boundary between media and non-media interactions. The post We can’t live without digital media, but why would we want to? appeared first on Marketing Land. […]

  • Choosing a marketing automation platform
    by Digital Marketing Depot on April 16, 2019 at 5:00 pm

    The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, B2B marketers at companies of all sizes can gain benefits from a marketing automation platform. […] The post Choosing a marketing automation platform appeared first on Marketing Land. […]

  • Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence
    by Taylor Peterson on April 15, 2019 at 7:04 pm

    Fortune favors the influencer – especially when combined with an unusual experiential marketing tactic and a new pair of sneakers. The post Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence appeared first on Marketing Land. […]

  • Learn how to discipline your story to serve your digital transformation
    by Jason Ocker on April 11, 2019 at 6:41 pm

    Here are the steps to define, create and protect your story so that it measures up to the same quality as the products and services you sell. The post Learn how to discipline your story to serve your digital transformation appeared first on Marketing Land. […]