SEO is an acronym for search engine optimization, which is a fancy way to say “making your Web pages rank better in search results on search engines such as Google.” The better your SEO, the better your ranking.
Although the SEO website ranking strategy will differ on a post-by-post basis, these 6 SEO cheats are focused on things you can do within every blog post. First, pick a keyword or phrase to build your post around. In other words, pinpoint the terms you think Web browsers might search for to bring them to this particular blog entry.
Specific keywords beat general keywords nearly every time for SEO website ranking – even more so if they’re unique and/or there’s low competition on the subject. Then, incorporate your keywords in the following places with these seo cheats:
POST TITLE: Don’t get cute or poetic with your title. Make sure it includes your post’s keyword or phrase, and incorporate it near the beginning of the title. For instance, if your keyword is an author name, it’s better to title it “(Author Name) Interview” rather than “Author Interview With (Author Name).”
HEADERS: If your post includes headers, they should follow the same rules as the title of your post. Incorporate the keyword or phrase in the headers—and the earlier on the better.
IMAGES: As a general rule, well-chosen images are a plus for design, content, and social sharing. They also can be optimized for SEO by including the keyword or phrase in the description of the image, as well as in the name of the image file used.
INTERNAL LINKS: Attempt to use the keyword or phrase to link to this post from other posts on your blog. This is most effective when you make the keyword or phrase in an existing (or future) post an actual clickable link directing readers to the new one.
TAGS AND CATEGORIES: Most blogs offer tag and/or category options to help organize content. Think about trying to claim more general keywords and phrases here. If you succeed on a post-by-post level, you may eventually improve your category rank.
BACK-END DESCRIPTIONS: Just as most blogs offer tags and categories, most also have tools and/or plug-ins available that allow bloggers to craft descriptions of each post to display on search engines and social media sites when the post is shared. Use these descriptions for SEO, as well as for promoting your post.
Best SEO Tools out there: